Primary palette
The primary palette is built from Securitas Red, Deep Navy, and Off-White. These three colours cover the majority of brand communications and should be used in the proportions defined in the visual system.
Colours
Colour is one of the most immediate ways people recognise our brand. This page defines the palette and how to apply it.
Overview
Our colour palette is anchored by Securitas Red — the most distinctive asset of the brand. It is supported by a restrained palette of neutrals that lets the red take centre stage.